The Story of ilo

[eye-low] - Finnish word for joy

The foundation of ilo is rooted in the studio. For years, the team behind the brand operated in the disciplined world of professional fashion and wedding photography—dialing in lighting, directing poses, and obsessing over the award-winning standards of a high-end portrait.

However, there was a noticeable gap in the event industry. While celebrations were becoming more sophisticated, the "photo booth" often remained an afterthought—a plastic box in a corner that didn't match the elegance of the room or the style of the guests. ilo was created to bridge that gap.

By combining the technical precision of the studio with the dynamic energy of a live wedding, ilo introduced a new standard to the Memphis market. When the Signature Glam Booth was first launched, it was a disruptor; it brought an intentional, editorial level of lighting to social settings that had never been seen before.

Today, that same commitment to quality drives every experience. Whether the team is directing a portrait session in the Glam Studio or curating the candid and freeing feel of the Phone Booth, the mission remains the same: to ensure every guest is captured with the artistry and care of a professional commission.